Before embarking on the search for a motivational speaker, it’s essential to define your event goals. Determine the key message you want to convey, the specific audience you are targeting, and the desired outcomes. By having clear goals in mind, you can align them with the speaker’s expertise and ensure they can effectively deliver the desired impact.
Motivational speakers come in various forms, each with their own areas of specialisation. Research different speaker profiles and identify those whose expertise aligns with your event goals. Are you looking for a speaker to inspire sales teams? Or perhaps someone who focusses on personal development or leadership? Understanding speaker specialisations will help you narrow down your options and find the right fit.
When searching for a motivational speaker, experience and reputation matter. Look for speakers who have a proven track record of delivering engaging and impactful presentations. Read testimonials, watch videos of their past speeches, and evaluate their ability to connect with the audience. A speaker with a strong reputation and positive feedback is more likely to deliver a memorable experience.
One shortcut is to go to the Great British Speakers Podcast Channel where we are constantly adding to our ‘Get to know our speakers’ chats.
The relevance of the speaker to your industry or niche is crucial for maximum impact. A motivational speaker who understands the challenges and nuances of your industry will be better equipped to tailor their message and resonate with your audience. They can share relatable stories, examples, and insights that will leave a lasting impression on attendees.
An effective motivational speaker should possess excellent communication skills. Pay attention to their style, tone, and ability to engage the audience. Do they have a dynamic stage presence? Are they skilled at storytelling? Can they deliver their message with clarity and enthusiasm? Assessing their communication style will ensure they can effectively convey your event’s key message.
Word-of-mouth recommendations and referrals can be invaluable when searching for a motivational speaker. Reach out to colleagues, industry professionals, and event organisers who have previously worked with motivational speakers. Ask for their recommendations and insights based on their first-hand experiences. These referrals can provide valuable insights and help you make an informed decision.
From there we can really get a detailed understanding of what kind of speaker you are after.
Discuss your event goals, audience demographics, and expectations. This direct interaction will help you gauge their level of interest, professionalism, and willingness to customise their presentation to fit your event’s requirements.
Once you have given a brief to us, we will shortlist potential motivational speakers, then engage in communication with you to refine the shortlist.
Before making a final decision, review the speaker’s materials, including their content, blog posts, books, and any other published content including video examples on their Great British Speakers bio page. This will give you deeper insights into their expertise, their philosophies, and their ability to engage with audiences beyond the stage. A speaker who demonstrates consistent thought leadership will add value to your event.
When selecting a motivational speaker, consider your budget and logistical requirements. Discuss fees, travel arrangements, and any specific technical needs they may have with us at Great British Speakers. It’s important to have open and transparent communication regarding financial and logistical aspects to ensure smooth collaboration.
Lastly, trust your gut instinct. After considering all the factors, listening to recommendations, and engaging in direct communication, choose the motivational speaker who resonates with you and aligns best with your event’s goals. A speaker who genuinely inspires you is more likely to have a similar effect on your audience.
Finding the perfect motivational speaker for your event requires careful consideration, research, and alignment with your event goals. By defining your goals, evaluating experience, considering industry relevance, and assessing your communication style, you can make an informed decision. Seek recommendations, engage in direct communication, and review speaker materials to ensure the right fit. Remember, an inspiring keynote speaker has the power to transform your event into an unforgettable experience, leaving a positive and lasting impact on your audience.
About the author:
Jane Farnham is perfectly placed to offer guidance on booking the ideal public speaker. After working as a presenter for the BBC, numerous independent production companies and Blue Chip commercial corporate organisations globally she founded Great British Presenters, Great British Voices followed by Great British Speakers, the latest incarnation of the Great British Talent brand.