Fred Sirieix is a proud front-of-house figurehead, and is an acclaimed International Consultant in the customer services sector. He consults with international brands across of a multitude of sectors, aiding in a first class level of service within the DNA of the business. He consistently proves that a first class level of service will deliver higher repeat business and brand loyalty.
Fred Sirieix has developed the Good Service Charter, a framework with which to deliver a first class level of customer service within an organisation, no matter its size. It is geared towards maximising the impact of staff members through a clear understanding of the key principles of first class customer service. The charter is used in conjunction with the Good Service Pyramid, a model designed as an effective organisational process that helps you to set up and drive extraordinary customer service.
FRED SIRIEIX AWARDS & ACHIEVEMENTS
Thanks to his dedication, hard work and passion, Fred Sirieix has won many individual, as well as team, awards from the most prestigious restaurant-related organisations.
Under Fred’s leadership, Galvin at Windows won the Hotel Restaurant Team of the Year (Hotel Cateys 2007), the Best Front of House (Tatler Awards 2007), the Food Service Award (AA Awards 2014) and Best Hotel Bar (Imbibe Awards 2009). In 2010, he was nominated for Manager of the Year at the Cateys Awards – an award he won in 2013 – followed by being named Personality of the Year at the 2011 National Restaurant awards thanks to his charity work and promotion of his profession.
In 2012, he was voted Imbibe’s Educator of the Year; Imbibe then nominated him for the Industry Legend of the Year 2014 award. Later that year he received an Honorary MBA in Business Administration from the University of West London.
FRED SIRIEIX CHARITY WORK
Fred Siriex is passionate about training and staff development. In 2012, he launched National Waiters Day, a day dedicated to celebrating all front-of-house staff and to motivate all those in the hospitality industry, and to inspire those looking at careers in the industry.
Fred’s boundless energy has him as the creator of the Galvin Cup, an award which honours young bartending talent as well as Galvin’s Chance, a charity which supports underprivileged young people in front-of-house positions in hotels, bars and restaurants in London and Scotland. To raise money for the charity, he created the Mayfair Parks and Tower Race, a 5km race from Hyde Park to the Galvin at Windows restaurant. In September 2012, he organised and fought fellow chef Marcus Wareing in a boxing tournament called Rumble in the Kitchen which raised £55,000.
In 2015, he launched The Right Course, a new educational initiative aimed at teaching prisoners how to run restaurants right from the heart of the prison.
In January 2016, Fred received the British Citizen Award for his charitable work.
Fred also runs his own podcast, Oh La La by Fred Sirieix, where he talks to guests about what motivates them, what makes them happy, what they love and what they laugh at, and most importantly – what makes them say “oh la la!”
FRED SIRIEIX PUBLIC SPEAKING
Fred is often referred to as the “Service Jedi” or “Service Guru” by his peers and much of the British press. He has over 30 years of experience and is both an inspiring and very well respected figure in the hospitality industry.
He is an experienced coach and trainer and one of the very few professionals whose talks resonate both in small private sessions and with a large gathering for worldwide corporations. His speeches are unique, informative, entertaining and provocative. He speaks enthusiastically about the contribution of great service to a customer’s experience, a brand’s longevity and reputation, as well as its link to business survival and profitability. For Fred, it is about making excellence a habit in every part of life, teaching people about ownership, the beauty of rigour and discipline and helping delegates take responsibility for living their vision and values to the full.
He created the Art of Service, a board-based training activity that demonstrates how to achieve great customer service, how to train staff in the very best aspects of hospitality and service, and how to meet customer’s expectations. The activity can be used in several ways including recruiting new front-of-house staff, inducting them to the company, helping staff develop, to train management and to help business development.
FRED SIRIEIX SPEAKING TOPICS
– Exceptional Customer Service
– High Quality Waiting
– First Dates
– TV Presenting
– The Hospitality Industry
– Hospitality Management
– Hospitality and Tourism
Fred Sirieix is comfortable talking to any sector and any audiences – customer service principles are the same across industries. Fred is very involved with many of his own charitable activities and when time allows, he is happy to speak and support other charities and worthwhile causes.
FRED SIRIEIX CLIENTS:
AbbVie, Badoit, BaxterStorey, BBC Worldwide, Bentley, Harrods, Miele and Pizza Hut.
FRED SIRIEIX is also available for voiceover projects as a celebrity voice at Great British Voices.