Erin Baker

Erin Baker is a motoring thought leader, known for her roles as Motoring Editorial Director at The Telegraph media group, and for Auto Trader.

As a TV, radio and printed media consumer expert, Erin has been driving the conversation when it comes to the future of the automotive product for almost 25 years.

She has worked directly with multiple OEM brands including Bentley and Ford, pioneering the blend of first-class automotive content with the right audience to meet commercial objectives.

She specialises in engaging the female automotive consumer via the right tone of voice, language and platforms. She continues to write for publications including Vogue and Marie Claire, and has an online following of over 10,000 across social media platforms. Her passion is to widen the automotive conversation to reflect the evolving nature of the industry with unparalleled passion and insight.

Contact Great British Speakers today to book Erin Baker for your next event.

Type Of Talent

DiversityEquality, Diversity & InclusionFemale SpeakersMotoringSpeaker

More About Erin Baker

Erin Baker is a frequent contributor to television and radio programmes, as well as printed media, including Autotrader, BBC Radio 4, Vogue, and Sky News, on topics such as women driving, consumer EV barriers, electric cars, driving inclusivity, and smart charge options.

She has appeared as a judge on the seventh series of The Apprentice, spoke on BBC Radio 4’s Today, PM, and Woman’s Hour programmes, on BBC Radio 2, Channel 5 News, and Sky News; and she has been involved in the BBC programmes The Battle For Britain’s Roads, and Your Money and Your Life.

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In early 2025, Erin started the Women in the Driving Seat podcast for Auto Trader. Each episodes features two guests in the automotive industry, from CEOs to racing drivers to graduates and retail assistants. They will explore key themes such as recruitment and sustainability or what the auto industry can learn from fashion retail. Erin’s aim is to rip up the rule book on the female-empowerment narrative by sharing person as well as professional experiences.

Erin has been the World Car of the Year Judge, hosted the She’s Electric national roadshow, been a content consultant for Goodwood, and sat on the Lamborghini Female Advisory Board.

Speaking Topics

– Engaging the Female Automotive Consumer

– The Future of the Automotive Product

– Sustainability and Connectivity in the Automotive Industry

– The Evolution of the Automotive Industry

Accolades

Erin has been awarded many accolades over her career, including EV Writer of the Year, Consumer Journalist of the Year, Automotive Editor of the Year, and Campaigning Journalist of the Year for Newspress; Journalist of the Year by GOMW; and Highly Commended Brand Content Editor at the BSME Awards.

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Why Work With Erin

Erin is very comfortable working with brands across the automotive spectrum and beyond on motoring-related projects that seek to engage with all manner of audiences. She operates from stand-alone consulting through to assisting in creative conception and the production of unique, target-driven content. Erin is a confident public speaker and broadcaster, appearing frequently across the BBC and Sky on television, radio, web, and podcast platforms. She sits on several Advisory Boards and continues to write for major publications for a broad church of audience members.

Call +44 1753 439 289 or email Great British Speakers now to book Erin Baker for your next live event.

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Testimonials

No journalist knows more about cars than Erin Baker. It’s so obviously her passion; she’s renowned and respected throughout the automotive industry. I’ve witnessed this first hand, many times, as the titans of major brands specifically seek out Erin for her views and input. As such her contacts are envy-inducing and her professionalism is peerless. What’s more, she’s a thoroughly lovely human being to work with. All the stars. Would recommend.
Jo Elvin, Editor, Broadcaster, and Writer