Daniel believes in the power of everyone to be a game-changer. He is acknowledged as one of the World’s leading retail technology speakers. Passionate about the digitalization of retail and the changing customer experience, his unusual journey has led to a unique perspective that informs many of the World’s best-known retailers, agencies and brands. He is motivational and visionary but always provides a roadmap.
Daniel Bobroff Advertising Pioneer
Daniel is also acknowledged as the pioneer of in-game advertising – “selling Mario to the admen” – starting an advertising medium that is today an eight-billion-dollar market. He built Microtime, the first and for over a decade the leading digital advertising agency for in-game advertising and advergaming. Close contact to the gaming world led Daniel to build and lead Deibus Studios, a video games developer with studios in both the UK and France and which emerged as a leading talent for extreme sports, creating games for PlayStation, Xbox and Nintendo, achieving combined sales in excess of 50 million units.
Daniel Bobroff has founded, invested in and led companies within a range of innovative technologies including virtual reality, visual search, e-commerce and ad-tech.
At the World-leading online fashion retailer ASOS, Daniel created the company’s venture capital arm. His mission was to identify and invest in the latest innovations within retail and fashion technology. He built an enviable network of cutting-edge retail tech talent, developing partnerships covering the latest in marketing, production and customer experience.
Scouting for the latest innovations across retail’s value chain, Daniel talks about the technology-driven future of retail. He evangelizes the need for personal, immediate, and interactive mobile experiences, new filters, the importance of culture and how all retail businesses will become technology businesses.
He is a highly demanded international speaker, recently delivering keynote addresses for the Retail Institute, Salesforce, Google and Facebook.
Daniel Bobroff Keynote Talks
Daniel Bobroff Keynote: Is shopping fun anymore?
In this keynote “Is Shopping Fun Anymore?”, Daniel unveils a new approach that allows retailers to fight a battle they can win; to weaponise interactivity, storytelling and gamification right at the heart of their digital strategy, whether in store or in the palm of the customer’s hand. It is time to make your digital shopping experience compelling, rewarding and even addictive.
In this keynote you will:
Understand how to build emotional connections digitally and master interactive storytelling, both in store and online.
Learn how to use gamification as your secret weapon to fight a battle you can win. Gain repeat customers, greater sales and build your community.
Daniel Bobroff Keynote: The retail power of ‘We’
Retailers are challenged like never before by an ever-greater digitalisation of their business. Initially penetrating their systems and processes, it is increasingly reshaping the entire customer journey. Faced with generations of digitally native shoppers, a new type of retailer is already emerging. In contrast, those retailers who are unwilling or unable to adapt face an increasingly uncertain future.
With its inspiring tone, “The Retail Power of We” keynote will leave its audience motivated to take action and capitalise upon one of the most exciting periods of change in its history.
In this keynote you will:
Learn digital transformation skills needed by retailers.
Gain a step by step framework to achieve best practice.
Daniel Bobroff Keynote: Game Changer
Facebook, Google, Uber, Airbnb, Amazon, ASOS – companies that were unknown just a few years ago yet have gone on to change their industry and, one might argue, the whole world. They all share at least one thing in common; they are united by founders who can firmly be considered as game changers.
Are such people born or made? What are their special powers? What does it take to be a game changer? How can retailers learn from and then mirror their incredible successes?
With its motivational tone, the Game Changer keynote is about inspiring change and making tangible progress, in the belief that it is within everyone’s gift to be the game changer.
In this keynote you will:
Learn the skills that you and your retail organisation need to become a game changer.
Understand the latest themes and capabilities as demonstrated by retail game changers from around the world.
