As Brawn GP Chief Executive Officer, Nick was instrumental in implementing a crisis management solution to a business on the edge of collapse and then ensuring that it could succeed in the toughest cauldron of world sport.
Prior to F1, Nick worked for Ford in Sales, Marketing, Product Development, Manufacturing and as Managing Director of Aston Martin where he was responsible for the DB7 model, the first Aston Martin to sell in higher volumes.
Moving to Prodrive, a company providing engineering services to the motor industry as CEO he was responsible for the Subaru World Rally Team and for developing the legendary Ford Focus RS. In 2001 Nick moved to F1 and worked for British American Racing and then Honda prior to Brawn and Mercedes, all as CEO.
Nick is an enthusiastic and experienced speaker who engages audiences by demonstrating how the leadership, culture and fast decision making necessary to succeed in the world of Formula One can be utilised in every business, regardless of sector.
Nick entertainingly shares experiences and stories from his diverse automotive and F1 career explaining the key factors which contribute to the development of a winning team which include hiring and retaining the best people, developing a culture where innovation and clever risk-taking thrives, focussing on what will deliver operational results and the importance of diversity.
By drawing on the parallels from the fascinating world of F1 he provides ideas which are both memorable and actionable to improve the business performance of individuals, groups and businesses.
INSIDE FORMULA ONE
Nick draws on his own stellar career in the sport and gives an accessible explanation of how an F1 team operates and how the top teams are consistently successful. He then explains how those practices can be utilised in any business, regardless of sector. This provides a fresh perspective and new ideas to invigorate any company meeting or client conference.
F1 teams are masters of speed on and off the track. Nick discusses how to manage change of circumstance, technological, cultural and organisational change emphasising the role of leadership, clear objectives, effective delegation and communication. His wide experience in mainstream car companies, early-stage organisations as well as in F1 allows him to relate to the challenges faced by all organisations and propose practical solutions to management teams.
Without 15%+ performance improvement annually a F1 team slips down the grid. Nick explores how to generate a culture of continuous improvement, fast problem resolution and how great ideas can come from anywhere in an organisation. Managing the best people and instilling a culture where boundaries of technology and process are tested whilst also reacting appropriately and with a developed containment action when inevitably something does not go to plan.