HOW DO YOU EDUCATE AN AUDIENCE OF PRINTERS ABOUT WHAT THE BUYER NEEDS?
Many print conferences offer excellent speakers from the print industry. They also have inspirational speakers from outside the industry. But it can be hard to find buyers who tell it like it really is.
It can be harder still to find buyers who are experienced speakers. Matthew is a regular keynote speaker at print events. His aim is to show print companies the buyer’s view. But he also gives printers practical actionable advice on how they can improve their engagement with buyers. He creates lively sessions that are designed to appeal to different learning styles. It is not unusual to find Matthew with a travel pillow or a fluffy elk. But these props all have a serious purpose in helping the learning experience. Why did he start Profitable Print Relationships? Simply because he’s seen so many printers struggling. Selling print becomes harder and harder every year. But it is much easier if you understand what goes on in the buyer’s mind. Matthew can give you that understanding. He can tell you exactly how print companies could have made better relationships when they worked with him, and can show you how they could have received more work and achieved higher profits. Matthew says:
“I passionately believe that the print industry is a great industry. I want to do what I can to help it stay great. I have had a huge sense of achievement from working in the industry over the years. And I’ve really enjoyed working with some good people. I still love working with print people every day. “When not talking print he’s a keen mountain trekker too, loves music and enjoys cooking. He’s even written a novel!
TALK CONTENT INCLUDES:
Various subjects related to sales and marketing, including:• How To Stop Print Buyers Choosing On Price• Price anchoring• How to make sales using social media• How to increase sales – three simple tactics. Most talks can be adapted for sessions between 30 and 60 minutes. Some are also available as interactive learning sessions.
Hear highlights of Matthew’s talk on ‘Does your sales message pass the print buyers test?’
How To Stop Print Buyers Choosing On Price – note that this is Print Industry specific
Fuji-Xerox, Canon, Konica Minolta, HP, Elanders, Where The Trade Buys, BPIF, Dscoop, FESPA, The Print Show, IPEX, The Publishing Show.